If you’re running a WordPress tour booking website and wondering how to add seasonal pricing to boost your bookings, like offering discounts during off-peak times or premium rates in high season, you’re in the right place. The easiest way is by using the Seasonal Pricing Addon for WPTravelly, a handy WooCommerce-integrated plugin that lets you set dynamic prices for adults and children based on specific date ranges.
In this guide, I’ll walk you through it step by step in a simple, conversational way, so you can get it up and running quickly and satisfy those user searches for flexible pricing strategies. Whether you’re a travel agency owner dealing with seasonal tourism fluctuations or just looking to optimize your site, this addon makes it super straightforward. Let’s dive in!
What is Seasonal Pricing?
Seasonal pricing is basically adjusting your prices based on the time of year or specific dates to match demand. Think of it as a smart way to encourage more bookings when things are slow or capitalize on busy periods. For example, in the tourism world, you might drop prices in the shoulder season (like early spring or late fall) to attract budget travelers, or hike them up during peak summer vacations.
The meaning of the season price? It’s just another term for these time-based adjustments like regular rates for standard times and sales or premiums for special seasons. Classic seasonal pricing is airlines charging more for flights during holidays, or hotels offering winter deals in ski resorts. In tour booking, imagine a beach tour that’s $100 per adult in low season but $150 in high season to reflect higher demand.
What are the advantages of seasonal pricing?
Oh, plenty! It helps maximize revenue by filling spots during quiet times, prevents overbooking in peaks, improves cash flow, and keeps your customers happy with perceived deals. Plus, it aligns perfectly with seasonal tourism patterns, where demand spikes and dips predictably.
Understanding Seasonal Tourism and Its Impact
Speaking of which, what is seasonal tourism? That’s when travel demand varies by season due to weather, holidays, or events like summer beach trips or winter ski adventures. When does tourist season start? The answer depends on the destination; for many places, high season kicks off in June for summer in the Northern Hemisphere or December for holiday travel. But in tropical spots, it might be year-round with wet/dry seasons.
Is tourism a seasonal job? Absolutely, for many roles like tour guides or hotel staff, jobs ramp up in peak times and slow down otherwise, which is why flexible pricing helps businesses stay afloat year-round.
By adding seasonal pricing to your WordPress site, you can ride these waves smoothly. For instance, a seasonal pricing strategy example could be offering 20% off adult tickets for a European tour from September to November (post-summer rush) to lure in last-minute travelers.
Find out more about WpTravelly from the guide to run a tour booking website.
Step-by-Step: How to Add Seasonal Pricing Using WPTravelly’s Addon
Alright, let’s get to the fun part, implementing this on your WordPress tour booking website. WPTravelly is a free WooCommerce plugin for managing tours, and its Seasonal Pricing Addon (available from MagePeople) lets you tweak prices dynamically. It’s user-friendly, no coding required!
1. Get and Install the Addon
First things first: Head over to MagePeople website and look for WpTravelly Seasonal Pricing Addon and grab it. Purchase the plugin and download the package from their repository (it’s a zip file).
- Extract the files and upload them to your WordPress plugins directory (usually via FTP or your hosting file manager).
- Go to your WordPress dashboard, navigate to Plugins > Add New > Upload Plugin.
- Select the zip file, click Install Now, and then Activate.
Pro tip: Make sure WPTravelly is already installed and updated (at least to version 1.8.6 for security fixes). Once activated, you’re ready to configure!
2. Configure Your Seasonal Prices
Now, log into your admin panel and head to the WPTravelly Tour page from the Travel List and select the “Pricing” section.
- Click “Add New Seasonal Pricing.”
- Pick your Start Date and End Date—for example, let’s say you want a discount for late summer: Mon 25 Aug 2025 – Sat 30 Aug 2025.
- Set Regular and Sale prices:
- Adult: Regular $80, Sale $70
- Child: Regular $40, Sale $30
- Want another period? Add one like Mon 1 Sep 2025 – Wed 10 Sep 2025:
- Adult: Regular $110, Sale $100
- Child: Regular $90, Sale $80
- Hit “Update” to save. Boom—your prices are now date-smart!
This addon supports regular (full) and sale (discounted) prices, making it easy to apply premiums too (just set sale higher than regular if needed).
3. See It in Action on Your Site
On the frontend (your live site), the magic happens automatically. When a user picks a date in your booking form, the prices update in real-time.
- For a booking on Mon 25 Aug 2025, it’ll show Adult at $70 (Sale) and Child at $30 (Sale).
- They can check availability, select quantities, and the total adjusts accordingly—no manual tweaks needed.
If you’re still unsure, check out the tutorial video on the WPTravelly docs page for a visual walkthrough. It shows everything from purchase to testing.
You can learn more about Seasonal pricing addon from the walkthrough of this addon.
Troubleshooting Common Hiccups
Ran into issues? No sweat. If prices aren’t updating, double-check that your date range overlaps with the booking date and matches your tour’s start date (e.g., if tours begin on Aug 20, 2025, align accordingly). Error when saving? Make sure all fields like dates and prices are filled out. If that doesn’t fix it, reach out to WPTravelly support—they’re usually quick to help.
Why This Addon Rocks for Your Tour Site
In a nutshell, the Seasonal Pricing Addon turns your static prices into a dynamic tool that adapts to seasonal tourism trends. It’s SEO-friendly too, as search engines love sites that answer user intents like “seasonal pricing examples” or “advantages of seasonal pricing.” Plus, it’s built for WordPress, so it plays nice with themes and other plugins.
Ready to give it a try? Your bookings could skyrocket with those timely deals!
FAQs
What is seasonal pricing?
It’s a strategy where prices change based on seasons or dates to match demand, like lower rates in off-peak times.
What are some seasonal pricing examples?
Airlines raising holiday fares or tours discounting winter escapes—think $70 adult tickets in late August vs. $100 in September.
What is the meaning of season price?
It refers to adjusted pricing tied to seasonal demand, helping businesses optimize revenue.
What is an example of a seasonal pricing strategy?
Offering 10-20% off during shoulder seasons (e.g., post-summer) to fill tours that might otherwise go empty.
What is seasonal tourism?
Travel that fluctuates with seasons, like summer beach vacations or winter ski trips.
When does tourist season start?
It varies—often June for summer in many spots, or December for holidays, depending on the location.
Is tourism a seasonal job?
Yes, many roles like guides or resort staff are busier in peak seasons and quieter otherwise.
What are the advantages of seasonal pricing?
Boosts revenue, fills low-demand periods, improves customer satisfaction with deals, and helps manage inventory.
If you’ve got more questions or need help tweaking this for your site, drop a comment below—happy booking!
